A Blog by Dauphine Press

Paper Plain

Last year we had a lovely visit with Monika Day, the owner of Paperplain, one of the UK’s biggest on-line social stationers located in central London, and sister company Wedding Writes. Monika was in Napa on holiday and popped over to visit us and place a custom order in person. We designed and printed a range of letterpress invitation blanks, which Paperplain can now customize with each order they receive.

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Real Dauphine Press Wedding – Erin & Todd {Part Two}

Last week, we posted Erin and Todd Burns’ stunning wedding which took place last fall in Marin County, California. Today we’re working backwards and taking a look at Erin’s invitations and stationery that preceded the event.

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We always tell our clients that save the dates don’t have to match the wedding invitation suite. There are no hard fast rules in this department. It can be agonizing to coordinate a piece of stationery to an event that is many months away when the details have yet to fully come together. We have learned that even the best laid plans are subject to change in the months leading up to a wedding. Save the dates in particular offer an early opportunity to break out of a matchy mindset and allow for more creativity in your stationery. When possible, incorporating a few elements from a save the date into the rest of the wedding stationery creates a visual link back to the announcement which ties the stationery together.

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For Dauphine Press Art Director Erin Shetterly, this was no exception. She had a date, a venue and an evolving theme. She was inspired by a vacation website about Isla Mujeres and had a fantastic caterer lined up for a Spanish-style tapas reception. Midway through the planning however, the couple had to change caterers, so the wedding ethos shifted away from a more laid back Latin feel to something more intricately ornate and romantic.

Erin says, “I went for a bolder look on the save the date design using duplex paper, a pattern on the back, colored envelopes and a custom address label. I didn’t have many of the details in place for the wedding, but I knew from day one that I wanted coral to be the “pop” color.”

When it came time for the actual invitations, Erin says “I toned down the design for the invites and wedding day stationery. I have always loved the 19th century French engraving cuts from the Charles Derrey foundry, so I worked with several motifs from that collection. I wanted it to look romantic and formal, but not so traditional. Coral was still the pop color, but I moved from espresso to a more bridal metallic pewter ink as the wedding décor was moving into a vintage garden aesthetic. I carried over some graphic elements from the save the date announcement. The frame graphic was used on the favor boxes, well wish cards and thank you notes. I also used the pattern from the back of the save the date card as the pattern for the envelope liners for the invitations.”

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Regarding the typography and layout of the invitation, Erin adds “Since we were among the last of our friends to marry, it was important to us to have our names on the same plane focusing on the union rather than the traditional hierarchy of a wedding invite.” You will also note that the invitation doesn’t read “Saturday, the twenty-fourth of October, two thousand and nine” as is the lengthy standard. Erin instead incorporated numerals, a subtle twist on tradition that didn’t compromise formality.

Another theme carried throughout the stationery were poignant literary quotes about love. On the back flap of the response envelope sprung a quote from Mark Twain. Another was included on the program cover.

While Erin and Todd were honeymooning in Europe, her team conspired and put together a beautiful letterpress broadside as a welcome home gift which read “Life is not measured by the breaths you take, but the moments that take your breath away.”

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Invitation of the Week: Citron

Spring has finally hit everywhere around the country and this week we’re highlighting an invitation from our Dauphine Press custom collection that is the embodiment of spring itself: Citron.

This award-winning design was created by Katrina McHugh and prints in three colors: buttercup, leaf and espresso. On press, we capture a very high level of detail in the lemon branch image which derives from a vintage engraving. The Citron invitation won an International Design Award from How Magazine in 2009.

The Citron invitation sprung from a project we did for the esteemed Paula LeDuc catering in Emeryville, California. Paula wanted a bonbon box as a takeaway for their tastings and events. The company’s identity and stationery was restrained and classic, they had never before used a graphic image on any branded materials. But the lyrical lemon branch image resonated with Paula, and we designed the bonbon box that first introduced the image to their clients. We later developed an invitation for an event Paula le Duc held at Beaulieu Garden which evolved into our Citron wedding invitation.

Inspiration comes from so many unexpected places! We hope your spring brings new inspired ideas to your world.

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Duke Basketball: Designing for the Winning Team

A few months back in the middle of a blizzard, our friend and 3/50 Project founder Cinda Baxter sent us a wonderful new client, Stacey Motley of The Paper Café in Raleigh, North Carolina. Stacey had a project she needed to be designed and printed on the fly for Duke University’s basketball team.

Stacey chose to die cut the invitation in the shape of a basketball. The piece was letterpress printed on double thick Crane Lettra. We did a blind hit of a the basketball texture into the background of the card which gave it added dimension.

Today we send our congratulations out to the Blue Devils on their 2010 NCAA win and also to the Butler Bulldogs for an amazing game last night!

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Madison Park Greetings

In 2009, Dauphine Press began a licensing partnership with The Madison Park Group to design and print letterpress greeting cards. We love designing and printing non-personalized products, but from there we’re happy to hand off the logistics to Madison Park. They handle all the marketing, sales and distribution.

This allows us to focus our attention on custom design for weddings and events which in turn fuels more great ideas and concepts for our next round of cards. You may notice that many of Dauphine’s greeting card designs are inspired by some of our best selling invitations. It’s a great partnership and we’re really excited to be delivering our third set of cards to them in time for the National Stationery Show. Stay tuned in May for a design preview of our next group of vibrant letterpress greeting card designs.

Here are a few shots of our collaborations over the past year:

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