A Blog by Dauphine Press

Cloverdale Letterpress Invitation – New Design Customization

Are you starting to see a theme here? Can you see how looking at a few of the design details that make up every wedding invitation, and swapping them out for your favorite combination, results in a brand new design — one that is unique to you and your event?!

Today’s new design, our Cloverdale customization, includes a graphic detail that we love using and we’re very excited to show on a wedding invitation and in a tonal color palette. On the original, the pool blue colored border appears to be a solid block of color from a distance, but if you look up close, you’ll see that it’s so much more than that! Backing up a little … we often get requests for large, solid areas of color, and the truth is, with letterpress that just isn’t the ideal fit. Our design team found a solution in our Cloverdale design. Using the fine cross-hatch pattern in the borders means that the end result is a nice, even area of color. Plus, the added benefit is that fine detail. Everyone we know picks up a letterpress printed card to take a closer look and feel the impression — what a treat to find that fun little detail!

Dauphine Press Wedding Blog Post - CLOVERDALE

Where the original inspiration suite is casual and modern, using the cross-hatch pattern on the new customization created an elegantly subtle look that we always see couples loving for their invitation. How fun would it be to pair these two, in the same color palette, as part of a full wedding stationery wardrobe with the inspiration design as the save the date card and the new customization as the invitation. Ooh! And, please let us dream up fun new ways to use this detail on menu cards, place cards, etc.!

OK, enough dreaming! Back to this new design and the few changes we made to create a brand new design:

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Ink Palette: Changing the ink palette on any design is one of the most notable ways to personalize your suite. Simply choose colors from our letterpress inks that match the palette you are using in the rest of your decor and you’re on your way to a suite that is uniquely yours. With our Cloverdale customization, we switched the original pool blue and charcoal gray to cantaloupe and tobacco. Both versions use a neutral and a pastel to really make the most of this design. That pastel is key to making sure the large areas of color in the cross-hatch border act as a frame for the most important information on your wedding invitation.

Motifs, Borders and Patterns: On this new design, the same border and pattern were used, just in a different way! This is a great tip! If you love a design, but want to make it your own, just think about how your favorite details can be used in a different way. Taking the same details and putting them on the larger card have completely transformed this design. Changing the format of the card, from horizontal to vertical, also instantly tells a new story.

Fonts: As you know from our previous posts, fonts and typefaces can be a very personal choice. We have a large selection to choose from, so you can really have fun with this element. We have fonts that range from casual to very formal. The fonts on this new design customization lean towards formal with the bulk of the copy in an all-caps font {Garamond} and the highlighted text in a traditional script {Carolyna}.

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Beyond our custom elements, you can also add on any number of embellishments. You can see all of the details available in our online Design Library or in-person when you visit one of our Exclusive Retailers. Our Cloverdale customization features a combination of embellishments to complete this look:

Colored Paper: To achieve the tonal look we wanted to create with this design, the first choice was our pretty peony paper stock to compliment the cantaloupe letterpress ink. We have a large collection of colored papers in our Design Library for you to choose from. And, if you don’t see a shade that matches your palette perfectly, just ask us, we can always complete a search for the best match! Tip: we do always struggle to use the word “perfect” when it comes to color since we feel that very often “complementary” colors can be much more beautiful than an exact match. Don’t worry though, along with our Exclusive Retailers, we’re happy to help you select the perfect combination!

Luxe Board Duplexing: Just like last week’s Broadmoor design, we chose a duplexing option for the colored paper on this design. Cloverdale features our Luxe Board Duplexing, which is our thickest option, and includes two sheets of the peony paper adhered to a super thick board in the middle. Note that the board in the center is white and will show a layering effect at the edge of your card. Some clients love that look and others want to take advantage of that nice thick surface and add our next embellishment …

Painted Edges: Painted edges were the finishing touch for this new design customization. Painted in our Tobacco ink to match the letterpress printed copy, this new design is complete! Remember, we have shades to match all of our letterpress ink colors!

We created our Custom Wedding Portfolio process with every unique couple in mind. We, ourselves, would expect to personalize our wedding invitation suite, so we wanted to create a process that allowed every bride and groom to do the same. It’s also designed to be fun! We encourage you to scour our website {don’t forget to check out our Search By Style feature} and meet with the experts at your local Dauphine Press retailer to get their guidance and input. Once you do, you’ll be well on your way to creating your very own custom letterpress wedding invitations!

A big thank you to Engaged & Inspired for helping us debut this new design! Take a look at Allison’s favorite new designs of ours, including a sneak peek at another “custom recipe” we have coming up here on The Fine Print.

Client Customization – Vintage Rose

It’s that time of year! We are starting to see lots of orders for save the date cards. We know how engaged couples feel when the holidays are quickly approaching and you’re anticipating the New Year just around the corner … more than likely, that New Year represents your year! We know what it’s like, while everyone else is thinking about pumpkin spice lattes and holiday ski trips, you’re thinking about next spring, preparing for a very special day!

Well, we’re right here with you and today we are sharing a beautiful save the date card featuring 3-color letterpress. Two of those ink colors are dedicated to our vintage rose motif. The bold size of the rose detail makes a beautiful statement in the soft petal pink and sage green. Classic fonts in black letterpress ink lend an overall elegant feel to this wedding stationery wardrobe.

Dauphine Press Client Customization - Milner

There’s a perfectly subtle tiny touch on these cards we’re featuring today too. Did you catch it? With just a simple shift of the third ink color on the note cards, from traditional black to an earthy olive, the overall look of that one piece is slightly more casual. It’s in details like these that our exclusive retailers, like Judy Paulen Designs at Bloomingdale’s who sent us this customization, help couples perfect when creating a design using our Custom Wedding Portfolio. Visit your local Dauphine Press exclusive retailer to get started on the stationery for your year, today!

Client Customization – Charming Elegant Date

The big date! Every couple falls in love with their wedding date and our Elegant Date design celebrates exactly that. Our exclusive retailer, Kyle Fine Stationery in Tuscaloosa, Alabama, helped their client design a new take on our Elegant Date design. We love seeing couples take advantage of our complimentary custom design process that is built into our Custom Wedding Portfolio program – especially when it results in a gorgeous new design like this one!

This couple chose to keep the format of the original design that allows the wedding date to stretch across the card as the focal point. Changing the font used for the date, to a script with a thinner line, gives the card an overall lighter feel. To add depth, an all-over cross-hatch pattern, originally found on our Cloverdale suite, was layered beneath the copy in a beautiful robin’s egg letterpress ink. The final personal touch is the charming dragonfly motif perfectly placed under the arched copy.

Dauphine Press Client Customization-Reinhart

What is your wedding date? Have you fallen in love with it yet? It’s a little like a bride-to-be writing out your soon-to-be new last name, isn’t it?! Visit your locate Dauphine Press exclusive retailer to customize wedding stationery that celebrates you as a couple and highlights your special date!

We have a special treat for you on this customization too … if you’re like us, you are always hearing {and saying!} that wedding stationery is the first glimpse your guests get of what is in store for them on the big day. We love when things come full circle and we finally get to see the official wedding photos to prove this point once again. Here’s a link to the gorgeous photos that tie in with this very Charming Elegant Date customization. Enjoy!

Suite Spotlight – Ainsley Diecut + Letterpress Wedding Invitation

September is the perfect time for a wedding! Well, any time of year is perfect for a wedding, but September is the perfect time for an Ainsley wedding! Our Ainsley design has the perfect formula for a late summer wedding – one where hints of fall are sprinkled throughout the details. As our design team’s inspiration board displays, the salmon and tobacco palette speak a little to both seasons! Salmon has the ability to go light and bright {which is essential for those hot summer days} but is also beautiful when paired with a deeper shade that reminds us all of the approaching season.  And, tobacco is a great neutral to pair with any shade, any time of year. The mix creates an event with gorgeous depth!

Inspiration Board for Ainsley Letterpress Wedding Invitation Suite featuring die cut shape

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Dauphine Press Ainsley Letterpress Wedding Invitation featuring detailed die cut edges

The focal point of our Ainsley design is the fun die-cut shape of each card, which makes this suite unique from the others your guests may be getting in the mail. Paired with a vintage pattern and personalized monogram surrounded by a decorative frame, this suite is fitting for any celebration. The mix of fonts on our original design feel traditional with a touch of whimsy!

A selection from our Coral album, this design allows you the flexibility to swap out any of the fonts or mix up the color palette to suit your event, all while benefiting from the smaller price tag the Coral album provides.

To meet Ainsley in person and view the rest of our letterpress wedding invitations, take a look at the locator on our website to find the exclusive Dauphine Press retailer near you. All of our retailers are stationery experts and can help you personalize your very own wedding stationery suite.

Store Spotlight – Paper Plane Paperie

When we first met Emily at Paper Plane Paperie, everything immediately clicked — we instantly loved working with her! Because of her her strong eye for design and detail, she has an amazing way of working with our Custom Wedding Portfolio II tools and inspiration to produce some of the most amazing designs! In fact, only a few short weeks after she received the album, Emily was on her way to being one of our top stores. This means that we have had plenty of time, working on her amazing orders, to get to know her and today we wanted to share a little bit about Emily with you.

First, here’s a look at her gorgeous space where she meets with lucky couples in the Newport Beach, California area:


What inspired you to open Paper Plane Paperie?
I have always been a very creative person, and during my wedding planning process in 2009, I fell in love with the customization process when it came to the invitations.  I wanted to use my creative talents to inspire other brides to use paper as a way to get their guests excited for a wedding or big party.  There is no better way to set the tone for an event than through a beautiful invitation suite.

What did you do in your life before Paper Plane Paperie?
I was a visual merchandiser for Hudson Jeans where I created window displays for large department stores all over the country.

When did you first realize that you had a passion for paper?
During my 2009 wedding planning process I really began to gain an understanding for the letterpress process and how the technique is used to create stunning invitations by hand, one invite at a time.  Soon after, I began taking letterpress classes and was completely hooked!

What is the Paper Plane Paperie design aesthetic?
Our personal aesthetic is coastal chic.  Since my shop is in Newport Beach, CA, anytime I can get my hands on something nautical, I go for it.

What inspires you?
Interior design … patterns and color.  I always look for ways that these things can translate onto paper.

What trends are you noticing/loving in wedding stationery?
Calligraphy tied in with classic text as part of the suite adds a nice touch. I am also loving custom wax seals right now!

What are the hottest trends or must haves for weddings in your area?
Tying in at least a few DIY projects has been popular for a while now, but is a lot of fun because it really personalizes the event.  Also, the color grey has replaced black in most cases which gives things a softer, more modern feel. Also, I recently went to a wedding with a ice cream sandwich bar. I thought it was a genius idea for a hot summer night!

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See what we mean? Emily is the perfect mix of designer, friend and wedding consultant! What couple doesn’t want to WOW their guests from the first glimpse of correspondence about their big day? Emily gets that and has an amazing portfolio of work as a result.

Here’s a perfect example — this suite, designed for a couple getting married in Chicago this summer {just last weekend actually! Congratulations Roxane and Denis!} incorporates many of the key elements Emily describes as being on trend. Let’s take a closer look …

We love this fun take on our Marinwood trifold and invitation suite, using elements such as the lattice pattern and frame surrounding the key details on the first panel {both inspired by interior design} paired with beautiful hand calligraphy and illustrations by Holly Hollon that adds the perfect personal touch.

The striking design on the invitation, which includes their signature lattice pattern in robin’s egg letterpress ink, a seaglass frame and charcoal invitation wording, sets the tone perfectly for their August wedding.  Rounding out the suite is a coordinating response set with more personal calligraphic touches and a fresh wedgewood blue envelope liner.

If you’re in the Newport Beach, CA area and looking to create your own custom letterpress wedding invitations, you must plan a visit to the studio! If you want to see more of what inspires Emily, you can visit her blog, Facebook, Pinterest and Twitter pages.

Paper Plane Paperie is part of a large network of Dauphine Press exclusive retailers selling our custom letterpress and foil invitations around the world. You can find your local retailer here and begin designing for your extraordinary event today!

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